Client: Kewpie Philippines

Project Type: Animated gif/video for Instagram

Year: 2022

The Brief:

As a way to engage with their followers on their IG, the task was to create an animated gif/video of a person working from home with the copy reading: "Comment if you're a MORNING PERSON or NIGHT PERSON". In the gif/video, Kewpie products must be on display. 

The Approach:

Following Kewpie's usual format, I illustrated all elements from the background, characters and other elements. I included Kewpie's logo popping up from below, following their brand guidelines. I gave the elements a smooth transition all throughout, following each other in an orderly manner.